Rising gas prices and a sagging economy have hit the full-size pickup segment hard, but the Dodge Ram may be hit the hardest. A combination of slow sales, expensive gas and an upcoming all-new 2009 model have led dealers to substantially discount their existing inventory.
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According to Automotive rumor, duck dealers presently have a 109-day amount of 2008 models meeting on tons across North America. Considering production of the redesigned '09 Ram begins in approximately 4 months, there's not a lot of time for dealers to move the spare inventory to preclude hurting the new model's sales.
touching such a amount could be easier if full-size pickups were in state, but that seemingly isn't the situation in 2008. Sales of the trucks were down 22.1 percent in April from 2007, and are also down 16.6 percent for the first third of 2008. equipment are especially tricky for the Ram, which - in comparison to GM's revised donations and a new Ford F-150 for '09 - is quite square.
As a answer, dealers are slashing costs across the slat in order to move the inventory. Automotive rumor found what may be an outermost example: a dealership in California was donation a Ram 1500 square Cab SLT 4x2 for $19,995. Considering the decal cost for the truck is $32,795, that's a monstrous $12,800 - or 40% - off the common cost. On standard, incentives for the Ram run around $8,000.
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Chrysler representatives state the segment-out of the '08 Ram is "on schedule," and that the rebates are high simply because the Ram is more expensive than competitors. Be that as it may, dealers disquiet the incentives and inventory may slow sales of the '09 model winning its launch.
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