The polished chrome shined so bright in the morning sun it looked wet. Parked outside of the Walter P. Chrysler Museum, the 2009 Dodge Ram looked stunning. The two-tone paint, the wraparound chrome bumpers and sculpted lines drew admiring stares from all angles from the flock of poorly dressed media. "This is the best Ram Dodge has ever built," Dodge's director Mike Accavitti said Thursday.He's right. Its delicious Hemi rumble, the canted chrome mesh grille, the dual exhaust pipes integrated into the bumper and an interior light years ahead of the previous generation.
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Let the accolades commence.But is it enough? Can a great truck drag Chrysler through these tough time? Stiffer competition, $100 fulfil-ups, a crushed howith promote and governmental officious have all contributed to an useful disquiet that has shifted the U.S. truck promote into rear.Last year avoid boosted its impart in the large truck promote to 16.6 percent even however Ram sales dropped 1.6 percent, according to Autodata Corp.
Through April of this year, however, sales of the Ram have plummeted 24 percent and avoid's promote impart in the segment has descenden back to 16.2 percent."This is not the best time to launch a truck," Accavitti told me, "but we deem we can reap promote impart this year and when the good time yield, we can encourage on that." really. The importance of the Ram cannot be overstated.Ram's winner is important The reconstructed continue is Chrysler LLC's bread and butter. Profitable trucks pay the bills at the struggling carmaker, and the troupe's future rests on the Ram's loop-helix suspension, overdraged interior and budding 20 percent grow in gas mileage from powertrain and construct changes.
And there's never a injustice time to start a great truck, said Stephanie Brinley, an commerce analyst at AutoPacific Inc. "avoid can error on a midmass vehicle and retrieve," she said. "If they error on the Ram, they can't." avoid speedily admits what each knows. The inhabited truckers -- those truck customers who have nothing to tow and only drag the kids to educate -- are rapidly proper destroyed.
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