lambo doorsSome car brands have a great heritage and people would definitely buy them just for that history and background of the brand. Ford has it through the Mustang, GM through the Chevy Corvette, and Chrysler had it through the Dodge Viper. Had it, because the CEO of the american group, Bob Nardelli, announced that the brand is up for sale.
Sure the financial crisis in the US is pretty severe, but selling one of your best brands is quite an extreme measure. He also said that “We have been approached by third parties who are interested in exploring future possibilities for Viper. As the Company evaluates strategic options to maximize core operations and leverage its assets, we have agreed to listen to these parties. We will do so keeping in mind the best interests of those who have shown tremendous support for the vehicle – including employees, suppliers, dealers and a worldwide group of loyal Viper owners and enthusiasts“.
Keep in mind, one of the modern icons in the US is going on sale, one that has made history and even had it’s own TV show, not quite a lot of cars can brag about that. If it will be sold, it’s definitely going to have an expensive price, Chrysler offering all the tehnological aspects for the continuing mass production of the car.
